Friday, September 8, 2017    |    The Four Pillars of Digital Marketing

Led by PA MGMA, in collaboration with the NY MGMA, MA/RI MGMA, CT MGMA, and VA MGMA.

http://pennsylvaniamgma.com/resources/Events/Events%202017/2017-06%20Webinar/blake.jpgPhil Frost, COO, Main Street ROI

Phil is Founder and COO of Main Street ROI.  Phil leads the company's operations and is primary creator of Main Street ROI's training programs. Phil is an expert in online advertising, marketing analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets. Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety. When Phil is not working, he enjoys running in his “backyard” (Central Park in New York City). Phil lives with his wife Erin, daughter Violet, and son Emmett in Manhattan.

Webinar Description: Phil Frost is a marketing expert and founder of Main Street ROI, a digital marketing agency that has partnered with Peek Pro to help educate our users about digital marketing best practices. During the webinar, Phil will share valuable insights and advice on how you can use digital marketing to grow your business.

When you attend this webinar, you’ll learn:

  • The 3 big lessons Phil has learned from his 10+ years in digital marketing
  • The 4 pillars of successful digital marketing
  • Top 6 website traffic sources
  • 4 key areas to improve sales conversions
  • The critical elements you need to track return on investment (ROI)


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Friday, October 6, 2017  

Wage & Hour Update: Recent Developments and Hot Topics

Led by MA/RI MGMA, in collaboration with the NY MGMA, PA MGMA, CT MGMA, and VA MGMA.

http://pennsylvaniamgma.com/resources/Events/Events%202017/2017-06%20Webinar/blake.jpgSpeaker Bio: John S. Gannon is an attorney with Skoler, Abbott & Presser, P.C., and practices in the firm’s Springfield, Massachusetts, office.  John has defended employers against claims of discrimination, retaliation, harassment, and wrongful termination, as well as actions arising under the Family Medical Leave Act and wage & hour law. John also has experience with lawsuits seeking to enforce restrictive covenants and protect trade secrets.

John frequently assists employers in litigation avoidance strategies. He has reviewed numerous employee handbooks and related polices for compliance, as well as employment and non-compete agreements. John has also conducted comprehensive wage & hour and employment practices audits. He regularly counsels employers on compliance with state and federal laws, including the Americans with Disabilities Act, Fair Labor Standards Act, and Occupational Health and Safety Act.

John is a regular contributor to business publications and to the Massachusetts Employment Law Letter. He also is a frequent speaker on employment-related legal topics for a wide variety of associations and organizations, including appearances on Western Mass News and the Massachusetts Lawyers Weekly podcast sessions.

Webinar Description: Employers throughout the country are being targeted by a wave of collective, class, and individual lawsuits asserting violations of the Fair Labor Standards Act and state wage and hour laws.  Additionally, new regulations from the U.S. Department of Labor created major changes to the overtime exemption rules that impact pay practices of thousands of businesses here and across the country. 

In this presentation, Attorney John Gannon of Skoler, Abbott & Presser, P.C., one of the leading labor and employment law firms serving employers throughout New England, will discuss the impact of proposed new wage and hour rules, and share strategies for defending and avoiding costly wage and hour lawsuits.  This event will highlight:

  • What’s going on with the DOL’s overtime rule?
  • New federal Legislation that might limit how much overtime is due to employees
  • The five most common wage and hour mistakes (and how to avoid them)
  • Intersection of paid leave laws and wage/hour obligations
  • Review of recent wage and hour cases


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Recordings include the presenter's PowerPoint slides and audio.